For Companies

From problem to production in weeks.

We bring what you can't build in-house: deep academic expertise paired with hands-on delivery.

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But why the gap?

Source: Anthropic Research, 2025 — anthropic.com/research/labor-market-impacts

Vendor Overwhelm

Hundreds of tools, no clarity on what fits your specific needs.

No Strategy

Leaders see the potential but lack a roadmap to capture it.

Talent Shortage

94% of leaders face AI-critical skill shortages today. (WEF, 2025)

Pilot Purgatory

Promising prototypes that never make it to production.

We don't hand you a slide deck and walk away. We build individual solutions for your specific problem, going from first ideation & prototype through piloting and into production — with a focus on data- and AI-intensive challenges. Your core team is made up of carefully selected top talent in computer science and information systems who've already worked on real-world problems, backed by senior academics with backgrounds in economics, data science, and information systems. That combination means we work as your partner implementing solutions, and don't stand on the sideline telling you what you could do.

How we work

Discover, design, build, deploy. Weekly increments, feedback at every step.

Discover

We analyze your operations, data, and pain points to find where AI creates the highest impact — or if it doesn't.

Design

We explore wide, then converge fast. Rapid prototyping, real data, real feedback. We map the problem space before we commit to a solution.

Build

Lean sprints, continuous delivery, tight feedback loops. We ship increments weekly, measure what matters, and adapt as we learn.

Deploy

We don't stop at prototypes. We ship to production, monitor performance, and iterate for continuous value.

A dedicated lab works alongside your team. Senior supervision, clear milestones, production-grade delivery.

Dedicated team: 2–3 carefully selected top-talent engineers, embedded with your team.
Fixed milestones: Clear deliverables as the basis, with weekly increments.
Senior mentoring: Academic supervision and support built into every engagement.
Flexible commitment: Reviewed and cancellable every three months.

Our team

We combine deep expertise in computer science, information systems, and management to help organizations realize value from AI. Thought-leading academics from MIT, TUM, HPI, LSE, and the University of Münster work alongside carefully selected top talent from these institutions — turning research-grade thinking into production-grade solutions.

Philip Maus

HPI Potsdam
Emil Kobel

Uni Potsdam · HPI
Maximilian Kalff

HPI Potsdam

Oscar Ulbricht

HPI Potsdam
Noah Khalil

TUM · HPI
Richard Weber

HPI Potsdam
Max Blaschke

UniLi · HPI

Prof. Jan vom Brocke

Uni Münster · ERCIS
Dr. Thomas Haskamp

Uni Münster · MIT
Tobias Zimmermann

Uni Münster

The Launch Labs team with Dr. Oliver Joeres, Hans Märtson and Gero Decker at the Trends and Concepts seminar at the Hasso Plattner Institute — The lab at the Trends & Concepts seminar, Hasso Plattner Institute — together with Dr. Oliver Joeres (Hilti), Hans Märtson (Hilti) & Gero Decker (SAP Signavio).

Jan vom Brocke and Thomas Haskamp taking a selfie with SAP CTO Philipp Herzig at the Trends and Concepts symposium — Jan & Thomas with SAP CTO Philipp Herzig at the Trends & Concepts symposium.

Selected Projects

Team members bring experience from companies such as

Our edge

Partners, not vendors

We sit with your team. Your problems become our problems — full commitment, real partnership, from day one.

Solutions, not slides

Working code, deployed solutions, tangible tools. Something you can actually use, test, and build on.

Fresh from the lab

Our academics publish at the field's leading venues — including MIT CISR — and bring that work straight into your projects. Today's state of the art, not yesterday's techniques.

MIT · HPI · TUM · LSE · Uni Münster

Let's discuss your project.

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