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Research at the edge, built into the everyday.

We work on the problems the field hasn’t solved yet, then build the answer into a system that runs in your business.

Problem

Two institutions. One missing job.

The people who work out what’s next and the people who put things into production sit in two different institutions. Nobody’s job is to get it across.

that’s the
point
Universities Consultancies Launch Labs
Works at the research frontier
Runs it in production
Carries it into the next project
Researchers

The people who write the papers are in the room.

They publish in the leading journals of the field, and they sit in the same weekly reviews as the engineers. This is not an advisory board you hear from twice a year.

Prof. Jan vom Brocke
Prof. Jan vom Brocke University of Münster · ERCIS
  • Digital strategy
  • Business processes
  • Design science research

43,024 citations · h-index 89
Google Scholar, August 2026

LinkedIn
Dr. Thomas Haskamp
Dr. Thomas Haskamp University of Münster · MIT CISR
  • Digital innovation
  • Digital entrepreneurship
  • Digital sustainability

252 citations · h-index 7
Google Scholar, August 2026

LinkedIn
Tobias Zimmermann
Tobias Zimmermann University of Münster · ERCIS
  • Business process management
  • Process mining
  • AI
LinkedIn
MITLondon School of EconomicsUniversity of St. GallenQueensland University of TechnologyHasso Plattner InstituteTechnical University of MunichStanford UniversityUniversity of PotsdamUniversity of Notre Dame
Findings

Fresh from the lab.

Written by the people who then build it. Launch Labs names in bold.

Approach

Peer-reviewed, then productionized.

Four steps, every time, with the same people at all four.

How research and practice feed each other at Launch Labs Research on the left, practice on the right, a gap between them. A single circle runs through both, clockwise: Observe a hard problem in a real organisation, Build it into production, Publish what generalises through peer review, turn the finding into the Method the next engagement starts with. The circle crosses the gap twice per turn. RESEARCH PRACTICE 01 OBSERVE 02 BUILD 03 PUBLISH 04 METHOD
  1. 01

    Observe

    A hard problem inside a real company that no paper has answered yet.

  2. 02

    Build

    A small team builds and runs it in production at the client.

  3. 03

    Publish

    Whatever holds up beyond this one case goes through peer review.

  4. 04

    Method

    The finding becomes the framework the next project starts from.

Bring us the one you can’t look up.

Those are the problems we take on, and every one of them starts another turn of the loop.

Mail us at info@launch-labs.ai